Priscilla Christopher-Akpanettot
Entrepreneurial Coach and author, William Anwana, has announced the official launch of the fourth season of his television series, 'Becoming', alongside the unveiling of three books aimed at promoting African entrepreneurship, providing business education and expanding access to finance for entrepreneurs.
The twin event is scheduled for Thursday, August 28, 2026, at Ibom Led, formerly E-Library, on IBB Way, Uyo.
Anwana disclosed details of the event while speaking on Memories TV on Friday, August 21, 2026, noting that the initiative was designed to bridge the gap between entrepreneurs and the resources required to grow sustainable businesses.
He stressed that the event would focus on promoting African enterprise, providing practical business education and expanding entrepreneurs' access to finance, markets and visibility.
According to him, the initiative was also established to address some of the major challenges confronting business owners, particularly limited access to capital, markets, visibility and relevant business knowledge.
“We set out to bridge that gap between what is lacking and also provide the resources, whether human, material, natural or even in terms of capital,” Anwana stated, while calling on small, medium and large-scale business owners to participate in the event.
The entrepreneur further explained that 'Becoming', which has successfully completed three seasons, was created as a platform through which entrepreneurs could showcase their products, services and business ideas. He emphasized that the television programme goes beyond publicity by providing participants with opportunities for visibility, access to markets and potential funding.
“Our TV series is a platform for entrepreneurs specifically to come and promote their business idea, whether it's a product idea or a service idea. We give you visibility, we give you access to finance, access to markets,” he said.
According to Anwana, the three books to be launched alongside the fourth season of 'Becoming' are intended to complement the television programme by providing practical business knowledge and documenting African entrepreneurial experiences.
He explained that the first, "From Zero to Trillionaire" focuses on personal finance, with the objective of equipping readers with practical knowledge on how to improve their financial position irrespective of their income level or present financial status.
The second publication, "The Atlas of African Visionaries", which Anwana co-authored with his wife, Meflyn documents the experiences of African entrepreneurs and business leaders. He noted that the book was inspired by the need to correct the perception that entrepreneurship is a recent phenomenon in Africa.
“Entrepreneurship is not a new thing in Africa. Enterprise is practically part of our DNA,” he emphasized, adding that the book features both established and emerging entrepreneurs, including people who started businesses with as little as N5,000 or N10,000 and subsequently built enterprises with significant turnover.
The third book, "Entrepreneur First Class", was written during the COVID-19 pandemic and provides practical guidance on business registration, business structure, strategy, finance, accounting and marketing.
Anwana stated that he deliberately adopted a conversational writing style to make business knowledge accessible to aspiring entrepreneurs who might find conventional business literature too academic.
Beyond the launch of the books and the television programme, Anwana informed that the event would feature a major pitch competition designed to provide entrepreneurs with opportunities to access funding. He noted that previous pitch competitions had produced a N50,000 grant winner, while more opportunities were being created through the latest edition of 'Becoming'.
He disclosed that Season Four would feature a bigger pitch competition, with the overall winner expected to receive a N1 million grant, while the first and second runners-up would receive N750,000 and N500,000 respectively.
He emphasized, however, that the benefits of the programme would extend beyond financial grants to include business visibility, market access and opportunities to connect with other entrepreneurs.
Anwana also stressed that entrepreneurs should not be discouraged by lack of huge start-up capital, noting that investment is attracted by the value an entrepreneur is able to create.
“Capital is attracted by something we call value. Value is simply your ability to bring something to the table that another person requires,” he stated.
He explained that the broader objective of the initiative was to help entrepreneurs build sustainable businesses and enduring legacies by combining access to capital with knowledge, visibility and markets. He also added that the initiative was also aligned with efforts to promote enterprise development and support businesses in line with the ARISE Agenda.
The fourth season of 'Becoming' and the three books — "From Zero to Trillionaire", "The Atlas of African Visionaries" and "Entrepreneur First Class" — will be officially launched at the twin event on Thursday, August 28, 2026, at Ibom Led, IBB Way, Uyo.













